Dennis Ford is founder and principal of Next Phase Business Development, a company that helps businesses achieve high-revenue growth.
As an expert peddler and 25-year veteran of the high-tech industry, Dennis knows that for a company to achieve its growth potential, everyone has to be on the sales team. Corporate, management, marketing, engineering, manufacturing, distribution, operations—everyone must come together, have a meeting of the minds, and commit to increasing sales.
This is a radical concept for many folks, but Dennis has proven it works. He has successfully ramped up startups as well as expanded business for established companies by transforming them from disparate, autonomous departments into well-honed selling machines. The results are companies that focus first on selling or supporting those who do and, second, on making customers 100% satisfied so they, too, become part of the team, gladly recommending a company and its products to others.
Dennis relies on his philosophy of peddling that he has developed over the years working for large and small, domestic and international companies. Now that it’s been sufficiently battle-tested, Dennis presents his philosophy in this book